The Anatomy of Failed Low-ball Offer

October 21, 2007

I recently put my house on the market.  This experience has given me a little perspective on the real estate market - and in particular the “low-ball offer.” As a buyers agent, I’ve only been on the delivering side of a low-ball offer, not the receiving end.  As the owner and agent for this house, I can now say what has worked for me and what definitely did not work for an agent who recently presented me with a low-ball offer.

My House

I am realistic about the value of my house and the market (so we all say).  Had I sold my house 6-8 months ago, I could have asked $10,000 more.  However the time of year and market conditions required an aggressive price so I swallowed my pride and listed it for less than I really wanted to.  I also knew that I wanted it to sell fast so I spruced it up: power-washing, painting, refinishing wood floors, staging and cleaning.   Priced right and in great condition, I felt the house would sell quickly. 

Enter the first offer - the low-ball.  The agent, Agent X, presented me with an offer for $40,000 less than the list price.  I admit that I was shocked, annoyed and nervous.  Maybe I misjudged the value and he market?  Ultimately, I was confident in the quality of the listing and did not select the offer for several reasons, some of which I’ll go into below.  The house is now under deposit for very close to the asking price.  Here’s why the offer didn’t make it - maybe it can help some of you.

How To Doom The Low-ball Offer

  • Send an incomplete offer.The offer was delivered to me without a valid pre-approval letter.  Without every piece of information, how is a seller supposed to make a decision?  While the buyer was getting the letter updated, other offers came in.
  • Agent doesn’t back up the offer.  This can be hard for agents but if you’re presenting a low-ball offer, the agent must support it.  Agent X admitted right away that she “told the buyer that the offer was too low.”  That’s not something I would be proud of, certainly not to admit it to another agent.  
  • Agent/client insults seller. If you’re presenting a low-ball offer, the price is already insult enough.  Don’t make it worse by making comments about the house - it doesn’t say much about your taste, then, if you’re the one trying to buy it.  Agent X made this mistake by telling me that one of the bedrooms couldn’t be counted because the ceiling height was too low and that the house was too small.  Note: The house is a full-dormered cape with a gable dormer in the front.  I responded to her that my husband and I, who are 6′3″ and 6′ respectively, never had an issue and the town agreed the space was living space.
  • Agent doesn’t do homework. When I questioned Agent X about how she came up with this figure, she told me that her client ran comparables.  My first thought was, “and what did you do?  Just write up the offer?”  Anyway, I spent the time to go over the comparables I ran that justified an even higher price than what I was asking.  It seemed to me that the price her client came up used properties not normally comparable with single family homes, PUDs. 
  • Just let the offer float. Agent X sent the offer to me by fax with no cover sheet and only a call to make sure I received it.  No explanation, no justification. Nothing.  I had to ask all the questions.

How to Win with a Low-ball Offer

  • Present a complete offer and explanation.  Asking a seller to come down significantly on their price requires a leap of faith on their part.  Sellers need to know why the offer is lower than the listing price - is it because the comparables say so, the market is declining, the buyers are well qualified but can’t go higher.
  • Back it up with facts. If the comparables show a lower price, I’ll forward them to the listing agent.  I won’t be obnoxious about it - I’ll just say, “here’s what I used to come up with a value, so you can tell your client.”
  • Play on insecurities without making negative comments about the house. I ask questions that remind the agent that the house has been sitting on the market like ”how many offers have you received on the house?” “how long has it been on the market?”  (even if I see on the listing sheet).  I may also comment on how many houses are on the market in the area or price range.  I try not to say anything negative about the house or condition, unless the agent asks. 
  • Make the offer otherwise sweet. When I’ve presented successful low-ball offers, I’ve asked the buyers to give up something else to entice the seller.  For example, I would ask the buyer to put a larger security deposit, have the inspection faster than normal, have the commitment faster, close earlier or later (depending on the seller), for example.  Low-ball offers also work best when the buyer doesn’t have anything to sell.

Entry Filed under: Buyer's Agent, Connecticut, Prices, Real Estate. .

9 Comments Add your own

  • 1. The Feed Bag - What Are F&hellip  |  October 22, 2007 at 11:48 pm

    [...] Beganski does an autopsy on a failed low-ball offer. Required [...]

  • 2. Lenny Gurvich  |  October 23, 2007 at 3:33 pm

    Great post Jessica. These kinds of failed offers are all too common in the this current market. A buyer’s agent with professionalism can go a long way to making low offers work.

  • 3. berealct  |  October 23, 2007 at 5:02 pm

    Sometimes, the presentation is what matters, not the money.

  • 4. JP  |  October 23, 2007 at 8:31 pm

    low ball offers are the way to go in present market , too many sellers still stuck on prices from 3-4 years ago, not many understand real estate is in the early stages of a big-mac recession (can you say depression?)

    I hope to sell my newly remodeled dutch four square and then start going after the homebuilders with excess inventory that is not moving with super low ball offers, as they will be hurting very soon (most already are) - say Spring-Summer 2008, they will have no choice but to accept low ball offers, or they will have to go thru the pain of turning the houses they built over to the banks that extended them financing to build with…

    the banks are still holding onto foreclosures with tight fists, not willing to accept the losses they’ve taken already and not willing to write down their growing foreclosure inventories

  • 5. joe peffer  |  October 23, 2007 at 8:42 pm

    Nicely done Jessica. I’ve certainly seen my fair share of low ball offfers this year. Too many really. A low ball offer plus all of the positives you wrote about = a realistic offer. A much better approach. I like your blog, keep it up.

  • 6. Toby & Sadie  |  October 24, 2007 at 11:51 am

    Great food for thought.
    Working with low-ball offers takes both agents doing what they are paid to do — to make them happen.

  • 7. The Feed Bag - Refried an&hellip  |  October 28, 2007 at 11:17 pm

    [...] Jessica Beganski does an autopsy on a failed low-ball offer. [...]

  • 8. Debbie  |  October 28, 2007 at 11:54 pm

    Thank you for the ideas here Ms. Beganski!
    My husband and I were approved about 50k higher then what we could really afford in a mogage payment. With that on mind we had to make an offer about 22k lower then the asking price.
    I so don’t want to insult the owners of the house and the add said they were/are very motivated.
    Do you think this is an insult? Do you think maybe if we write them a letter of why we are offering and not because we are trying to get something for nothing?
    Thanks for your help and answers.

    Debbie

  • 9. Jessica Beganski  |  October 29, 2007 at 12:48 pm

    A letter can’t hurt, but think about its purpose. You don’t want to mention your ability to afford more certainly. I think most importantly you should consider giving up something of value to you in exchange for this lower price. If there is market data supporting your offer, then share that with them, too.

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