What does it mean to be an exclusive buyer’s agent?
I am a real estate buyer’s agent, also known as an exclusive buyer’s agent. But, I never really like the term “exclusive buyer’s agent.” I know that’s what I am but I wish it didn’t sound so expensive.
I come from a working class town and went to an “exclusive” private girls school. I have friends who live in “exclusive” communities and who belong to “exclusive” country clubs. To me, the word exclusive has some negative connotations like, “if you have to ask how much it is, you can’t afford it,”or ”we don’t want your kind here,” etc.
I don’t see other professionals marketing themselves with what I see can be a negative term - for example, “Exclusive Family Law Attorney.” That sounds like an attorney who only handles multi-million dollar family estates.
No, attorneys, engineers and accountants have practice areas, as do most real estate agents. The difference is that many real estate agents don’t want to admit that they specialize for fear of losing business.
As an exclusive buyer’s agent, I work with all types of clients - with the exception of real estate sellers and sellers and buyers of commercial real estate. I have first-time buyers, condo buyers, land buyers, investment property buyers, relocation buyers, buyers who have a house to sell, etc. My practice area would be residential real estate buyers…period.
There is nothing exclusive or expensive about being a buyer’s agent. Every real estate buyer who buys a property listed in the Multiple Listing Service pays a buyer agent commission - whether or not they are actually represented by an agent they hired. It generally costs the same to have an agent truthfully advise a buyer on fair market value, condition and terms as it does to have a listing agent sell the buyer a property.
So why don’t I just call myself a Real Estate Buyer’s Agent? I do. But the challenge is to differentiate myself from all the other agents out there who call themselves buyer’s agents when they’re really listing agents who take on buyers as clients until they get enough listings to keep them busy. Most consumers just don;t know enough to know the difference between a buyer agent poseur and a real buyer’s agent.
5 comments March 31, 2007


